Connects all the customer feedback (inquiries, researches, Internet, feedback forms, phone, face-to-face contacts, …) gathered from different channels into one database. Open feedback from separate researches, customer feedback from web sites and direct feedback from personnel can be used when developing processes as a whole.

Helps answering the customer feedback quickly and in good quality. Directs the feedback for handling in real time to the expert it in each case may concern making sure and following up at the same time, that the feedback is reacted to as agreed upon. OPTIMIX® provides many tools for following up the actions agreed on and their influences. Due to the browser-based user interface the system can be used wherever and whenever you may want to regardless the time and place.

Recognizes the strengths, weaknesses and the most essential functions to be developed regarding your products and service processes. The customer feedback will be classified according to your wishes, which then enables, by means of illustrative graphic analyses, to find out, what e.g. your most important customers think about the different functions, departments, products, services etc. of your organization. The feedback information classified by each customer can then be used e.g. when developing the quality of customer relationships and customer service further on.

Accelerates and diversifies the information gathering as well as the analysing and reporting of different kinds of researches (competitor analyses, customer surveys, company internal researches, personnel satisfaction surveys, branch researches, marketing planning, sales guidance, production and product planning, determining profit-based compensation, marketing teaching, follow-up studies of education etc.). The OPTIMIX® system thus remarkably contributes to saving costs regarding carrying out researches.

By means of continuous OPTIMIX® follow-up you are easily kept up-to-date regarding e.g. your company's strengths as well as critical success factors, targeting of resources and reasons for possible profit losses. You are informed about your competitors' activities on the market on time, early enough to react accordingly if needed. You are also able to chart your customers' opinions on your competitors' strengths. Carrying out a research is also an excellent basis for development of company activities on ever-changing market.

The OPTIMIX® system can, if desired, be connected with other customer databases thus enriching their contents and enabling to find out causal connections.